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Shell B2B Platform

Shell's global e-commerce platform simplifies the buying process for B2B customers. It was challenging to navigate different marketplaces with their own rules regarding products, product quantities, financial documents, etc.

I was UX lead in multiple squads handling various deliveries and ensuring a consistent experience.
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The Brief

To ensure a speedy launch, the initial steps involved developing personas and improving the key user journeys. With the portal going live, critical features were continuously added.

The Brief


Based on our analysis of primary personas, we determined must-have features to be included in the platform.
Daily Buyer.jpg
End-toEnd Tracker.jpg
Penny Pincher.jpg

Redefining Navigation

The navigation allowed us to build an umbrella for major headings while keeping subcategories separate.
1.1 Products menu.jpg
1.0 Order menu.jpg

Interface Design

All the feature iterations were made within the visual designs because of the highly structured design system.  As Markethub is an e-commerce platform, the journeys were simple, but the edge cases were complex because they were specific to the market.    
OM2Landing Page _ Find an Order using PO number along with Order Number.jpg
9 - All Billing Docs.jpg
OM2-127_ SKU already added.jpg

Other Projects

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Aditya Birla Payments Bank
Developing a simple banking application to enable digital banking, and provide additional services such as purchasing insurance or
obtaining loans.
Edelweiss Tokio Life
Being among the pioneers in the life insurance industry, the company is committed to offering its customers the best available choices with
utmost transparency.
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