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Shell B2B Platform
Shell's global e-commerce platform simplifies the buying process for B2B customers. It was challenging to navigate different marketplaces with their own rules regarding products, product quantities, financial documents, etc.
Role
I was UX lead in multiple squads handling various deliveries and ensuring a consistent experience.
The Brief
To ensure a speedy launch, the initial steps involved developing personas and improving the key user journeys. With the portal going live, critical features were continuously added.
The Brief
Persona
Based on our analysis of primary personas, we determined must-have features to be included in the platform.
Redefining Navigation
The navigation allowed us to build an umbrella for major headings while keeping subcategories separate.
Interface Design
All the feature iterations were made within the visual designs because of the highly structured design system. As Markethub is an e-commerce platform, the journeys were simple, but the edge cases were complex because they were specific to the market.
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