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Edelweiss Tokio Life
An insurance company that prioritizes understanding its customers' needs before offering products based on those needs. The company is known for providing various types of protection, savings, wealth enhancements & accumulation plans.
Role :
My role as a UX/UI Designer was creating wireframes and designs. Since it was my first project, it was crucial for me to understand the process and the project brief.
Hitting the Artboard
To prepare for an early launch and set the tone of voice, we immediately began iterating concepts for the homepage. Being a new company, it was important to inform users about various offerings. Along with products we suggested a customized roadmap to understand the user's needs better.
Interface Design
Once we finalized the journeys in wireframes, we proceeded with the visual designs. As insurance is a risky investment we wanted to make the site more delightful, approachable, and friendly which meant including a mascot, usage of vibrant colors and highlighting selections.
Final Visual Designs
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