top of page

Edelweiss Tokio Life

An insurance company that prioritizes understanding its customers' needs before offering products based on those needs. The company is known for providing various types of protection, savings, wealth enhancements & accumulation plans. 

Role :
My role as a UX/UI Designer was creating wireframes and designs. Since it was my first project, it was crucial for me to understand the process and the project brief.

Hitting the Artboard

To prepare for an early launch and set the tone of voice, we immediately began iterating concepts for the homepage. Being a new company, it was important to inform users about various offerings. Along with products we suggested a customized roadmap to understand the user's needs better. 
Screenshot 2023-04-12 at 3.47.36 PM.png
Screenshot 2023-04-12 at 3.48.23 PM.png
Screenshot 2023-04-12 at 3.47.44 PM.png
Screenshot 2023-04-12 at 3.47.03 PM.png
Screenshot 2023-04-12 at 4.03.49 PM.png
Screenshot 2023-04-12 at 3.53.33 PM.png
Screenshot 2023-04-12 at 4.05.36 PM.png

Interface Design

Once we finalized the journeys in wireframes, we proceeded with the visual designs. As insurance is a risky investment we wanted to make the site more delightful, approachable, and friendly which meant including a mascot, usage of vibrant colors and highlighting selections. 

Final Visual Designs

2.1 I know my needs_disabled.jpg
Screenshot 2023-04-12 at 4.31.54 PM.png
3.1get a quote.jpg
11.3a support_request call back.jpg
14 my account-01.jpg
19.4a wealth accumalation.jpg

Other Projects



The e-commerce platform needs to be overhauled in order to attract new customers and improve the purchasing experience along with providing a personalized closet for the wedding.



Vodafone Idea

Following the merger of two major brands, the digital platforms are aiming to deliver a uniform experience across all channels for paying bills, recharging, and accessing usage information.

bottom of page